
Wolfberry, commercially called goji berry, is the common name for the fruit of two very closely related species: Lycium barbarum. It is native to southeastern Europe and Asia. These species produce a bright orange-red, ellipsoid berry 1–2-cm deep. The number of seeds in each berry varies widely based on cultivar and fruit size, containing anywhere between 10–60 tiny yellow seeds that are compressed with a curved embryo. The berries ripen from July to October in the northern hemisphere. Since the early 21st century there has been rapidly growing attention for wolfberries for their nutrient value and antioxidant content. They have been termed a superfruit, which has led to a profusion of consumer products.
Micronutrients and phytochemicals
Wolfberries contain many nutrients and phytochemicals including
11 essential and 22 trace dietary minerals
18 amino acids
6 essential vitamins
8 polysaccharides and 6 monosaccharides
5 unsaturated fatty acids, including the essential fatty acids, linoleic acid and alpha-linolenic acid
beta-sitosterol and other phytosterols
5 carotenoids, including beta-carotene and zeaxanthin (below), lutein, lycopene and cryptoxanthin, a xanthophyll
numerous phenolic pigments (phenols) associated with antioxidant properties

